The Motion Controls Robotics site is designed to give information pertaining to automation applications. The Tech Talk articles share information about having robots in your facility. These articles help to place MCRI as an industry expert.
In B2B marketing, strong inbound marketing is essential for gathering qualified leads. If your website and information is available when the customer is looking for it, you have the better chance of having the lead contact you. Through the use of Search Engine Optimization and consistent content creation focusing on customer needs, website visits and leads have grown by over 300%.
Email campaign sent to customers introducing a new product
The M-Tablet is a new product that will continue to be promoted to customers as an upgrade for their robot systems. In robotics, there are constant, innovative technologies that are being introduced that can improve processes. Read full email
This email went out to previous customers as an upgrade to their system
Sales Video about Board Handling to Show Customers
The main goal of this video was to show the wide variety of automation options available for handling flat surfaces. The sales group uses this video when they visit customers.
Video shows a variety of robot systems built by MCRI for one application, flat surface handling. This video is fairly new and a tough search term, so it has not gotten as many views -unlike collaborative robot (almost 3,000 view)
Theme – Get Connected with Robots at the MCRI Open House
The purpose of the open house was to connect with local manufacturing companies to show them how robotics can transform their current processes.
The open house had a 7% response rate with about 200 people in attendance. The company got 3 upgrades or new robot system jobs from attendees.
I oversaw the organization of the event, and I worked with the project manager to select and layout placement of robot cells on the build floor. I worked with FANUC to build a list of manufacturers in a 100 mile radius of our facility. To promote the event I:
Filmed and edited a promotional video with Vice President explaining the event.
Sent out direct mail invitations to 3000 manufacturing engineers in the area.
Developed and promoted giveaways for signing-up and attending as well as offering three robotic engineering classes for engineers to attend that would allow them to receive hour credits toward certification.
Ran an email campaign with landing page (video and event information) for attendees to register for classes and be qualified for giveaway.
I also ran social media (YouTube, Facebook, Twitter, and LinkedIn) promotion and local Google Adwords to attract any other interested engineers in the area.